Social Media Specialist

As a Social Media Specialist, the candidate’s job roles and responsibilities will include:

1. Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with the company’s marketing goals.
2. Content Creation: Create engaging and shareable social media content, including graphics, videos, and written posts, that resonate with our target audience.
3. Platform Management: Manage and maintain social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
4. Community Engagement: Monitor social media channels, respond to comments, messages, and mentions promptly, and foster a positive and interactive online community.
5. Analytics: Analyze social media data and metrics to track the success of campaigns and generate insights for continuous improvement.
6. Trends and Insights: Stay up to date with social media trends and algorithm changes, adapting strategies accordingly.
7. Cross-functional collaboration: Work closely with other departments, such as design and content teams, to ensure a cohesive brand image and messaging.

As a Social Media Specialist, the candidate is expected to have:

• Bachelor’s degree in marketing, communications, or a related field (or equivalent experience).
• Proven experience as a Social Media Specialist or similar role.
• Strong understanding of social media platforms, trends, and best practices.
• Proficiency in social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate engaging content ideas.
• Strong interpersonal skills and a customer-centric approach.
• Ability to work independently and as part of a team.
• Graphic design and video editing skills (optional but a plus)

Number of Openings: 5

Location: Mohali, India

Experience: 0-1 Yrs

Preferred Start: Immediately